GMA's scratch-off promotional materials give recipients another reason to pay attention to your message. They get members involved and that translates into higher response rates.
Use The Scratch-Off Area To:
- Give an additional loan rate discount (multiple discounts can be given)
- Provide a bonus certificate yield (up to six different bonus amounts)
- Announce an instant cash or merchandise prize
- Build traffic at a specific branch location
- Offer a bonus for opening a particular service
In the example, COMSTAR FCU used a scratch-off postcard in conjunction with a Springtime Loan promotion. Members responded enthusiastically and the promotion was a huge success. Another benefit is that staff can pass the scratch-off piece out to members in the branch to stimulate cross-selling conversations.
