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GMA Principals
In 1993, two financial services executives formed Group
Marketing Associates with the goal of providing innovative, productive and cost-effective marketing services primarily for financial
institutions. With more than 50 years of experience between them in the financial field, our principals have worked with hundreds of
credit unions and other institutions to achieve their goals. Together with our team of account executives, project coordinators, graphic
designers, copywriters and others, they work to produce high-quality, cost-effective marketing projects for our clients.
Larry P. Watson,
President of Group Marketing Associates, has more than 25 years of management, marketing and sales training experience. For 10 years, he served as
Senior Vice President and Executive Officer responsible for marketing at First Virginia Banks, Inc., one of the nation's largest and most
profitable financial institutions. He also served as President of First Virginia's in-house advertising agency. Since 1990, Mr. Watson has
provided marketing and advertising support to financial institutions throughout the country. He is a recognized expert in direct response
marketing and has created hundreds of successful direct mail campaigns for the financial services industry. He is the creator of the Member
Benefit Statement®, the highly acclaimed and successful financial services cross-selling program.
Lewis P. Smith,
Executive Vice President of GMA, brings an extensive 30-year background of marketing experience in financial services, publishing, housing
and other industries.
Mr. Smith has held marketing positions at U.S. News & World Report and the Housing Guidance Council, and was Director
of Market Research at Suburban Bank (a part of Bank of America). More recently, he was Vice President and Director of Marketing at The Riggs
National Bank of Washington, DC, and Director of Marketing at Internet Inc., owner and operator of the MOST electronic banking network
(now the STAR network).
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