Unique Programs

Online Member Referral Program | Member Benefit Statement^® | Loan Saver^® | Member Scorecard^® | ATM/Shared Branch Personalized Locators | Direct Mail Programs | Scratch-Off Promotions | Member Appreciation Programs

Member Benefit Statement^®
Simply The Best Cross-Selling Program Available

Cross-selling services is THE way to increase overall customer/member satisfaction, and to foster growth and strength in your financial institution. Group Marketing Associates specializes in cross-selling programs that are highly successful as well as cost-effective. We have the results to prove it, after mailing more than seven million Member Benefit Statement^® packages for hundreds of Credit Unions across the country.

The Member Benefit Statement^® is simply the best cross-selling tool available to financial institutions today. The MBS effectively educates members/clients about your services and how those services benefit them. Response rates average 2% to 5%, and the resulting new business is substantial.

The MBS can be produced as an effective mail package or can be adapted to online usage. Totally customizable according to your Credit Union's needs, the MBS can focus on loans only, or a mix of your products and services.

The format is also useful for targeting specific member populations. For example, a Retirement Benefit Statement highlights products and convenience services that older members need. It reinforces the concept that even if they leave their job or move, they can still retain a beneficial Credit Union membership. A Relocation Benefit Statement shows members how they can conveniently maintain their Credit Union relationship even if they move. A Savings Benefit Statement highlights savings products.

Please contact us for a personalized presentation showing how the Member Benefit Statement^® and our other products can assist your financial institution in the critically important area of cross-selling services.