Member Benefit Statement
- GMA's copyrighted Member Benefit Statement (MBS) is a highly effective
cross-selling tool. It's a personalized statement showing member usage of selected services. The MBS is a great way to cross-sell services by educating members about service benefits. The MBS has been mailed to millions of credit union members and consistently produces an average response rate of 2% to 5%. Talk to GMA today about mailing the MBS to your members.
