Market research is an important tool in evaluating
your institution's strengths and weaknesses, assessing product potential and developing strategies for future success. Actionable
data can help you plan and budget more efficiently.
GMA has developed and conducted market research programs for dozens of
financial institution clients and other organizations over the past 15 years, including overall satisfaction surveys and
surveys geared to:
- Branch users
- Recent loan recipients
- New accounts
- Product usage and attitudes
- Closed accounts
- Readership of newsletters and communications
Surveys may be conducted by mail, telephone or by e-mail. GMA also organizes and moderates focus groups at client
locations or at specially-equipped facilities.
Member Service Scorecard
A cost-effective research option is the Member Service ScoreCard™,
which can be inserted into statements or mailed separately. The ScoreCard provides feedback on 20 key issues relating to service quality
and overall satisfaction.
