eMarketing

GMA knows eMarketing. We can show you how technology can be used as part of your overall marketing strategy - in ways that really work, and not just for the sake of jumping on the latest marketing bandwagon.

Here are highlights of how GMA can help you with e-marketing. Please contact us for details.

eMarketing package. Take advantage of GMA's expertise in crafting an integrated marketing campaign that makes effective use of both online and print technologies. For one low fee, GMA will design and produce a coordinated campaign that includes:

  • Web banner sized to client specifications. Includes writing and design.
  • Website text to link with the banner.
  • Print-ready flyer. Use the 8.5 x 11” flyer for displays or to hand out to members. GMA can arrange for printing at additional cost.
  • Optional added materials including posters, brochures, direct mail, newsletter articles and more. Can be added to the basic package of materials at an additional low cost. Please contact us for details about this value-packed service.

Website design and programming. We have experience in everything from a complete rewrite and redesign, to a written evaluation of a Credit Union's present website. GMA has programmed online features uniquely useful for Credit Unions, including:

  • Online Member Referral Program - requires just a link on the website and we do the rest. Click here for more information.
  • Online Loan Saver® - shows members potential savings for moving loans to the Credit Union. Click here for details.
  • Email acquisition program - provides an easy, effective way to collect member email addresses to support cost-effective marketing efforts.
  • Interactive map showing branch, ATM and shared branch locations. Click here for more information.
  • Automated forms for specific member services and job applicants
  • Automated form for collecting email addresses
  • Password-protected area just for SEG representatives
  • Password-protected, secure area for employees to access from home, in case of emergencies
  • Password-protected, secure system for senior management to upload emergency notices for members, 24/7
  • And more! Contact us for examples and a personal presentation on how we can help develop your online presence.

Email. Regular email communications with members are effective and relatively low-cost. GMA designs creative emails that get noticed. We offer personalization of emails both in the subject line and also in of the content. For example, GMA can send each of your members an email showing the closest surcharge-free ATMs or shared branches to their home. Click here for details. We can also provide email list management; compile reports on bouncebacks, click-throughs, etc.; and more.

Online surveys. GMA's Member Scorecard® is offered in a digital format that can be sent to your members. We take care of everything, including collecting and organizing responses. It's a turnkey program that offers valuable information at a much lower cost than other types of surveys. Click here for details on the Member Scorecard.

Social marketing. GMA offers services to help Credit Unions develop a presence on Facebook, Twitter and more.

Website banners and other graphics. Our designers and copywriters are experienced in producing banners that will draw attention. All we need are your size specifications.

Online calculators. A great way to show members exactly how much they can save with the Credit Union’s credit card as compared to their current card, for example.

Online forms. We can turn your print forms into usable online forms, or design interactive forms from the ground up. Members appreciate the convenience of handling "paperwork" online.