Checking Accounts
- Cross-selling checking accounts to your members is difficult.
New members have a checking account somewhere else and many have automatic deposits or debits to their accounts.
However, getting a checking account relationship is so important that offering members a significant incentive is justified.
GMA's Cash Incentive program has proven to be a highly productive way to get new checking accounts. Mailing the package to
members without checking accounts can increase new accounts by 100%, 200% or more for several consecutive weeks.
